Starting A Successful WEB Business Can Be All “Well + Good”
By Trevor Scott
Starting a small business can be lonely for just one entrepreneur but finding a partner who shares your vision and brings their own unique skill-set can be key to success for both of you. If you want proof, look no further than these partners who followed their hearts to an online success story.
Alexa Brue and Melisse Gelula were journalists who saw an opportunity to jump into the exploding world of online health and wellness media.
In a world where health-aware shoppers were already reaching out for new ways to cook, exercise, live well and look good, the partners envisioned an online presence where their audience could find it all and compliment their lifestyle with new products and learning opportunities.
Their platform is called Well+Good and it now attracts more than 5 million visitors a month. The online publication which focuses on health, wellness, nutrition, exercise, beauty, travel, and related lifestyle topics, generates eight-figure annual revenues and has grown to a more than 40-person staff.
With no experience starting her own business, Brue, who is also CEO, spent most of her early career writing about health and beauty for major publications like Vogue and The New York Times. However, after meeting Gelula right before the rise of the trendy health and wellness scene, they decided the time was right to launch.
The thing that sets Well+Good apart from thousands of similar websites, blogs, and media platforms on the internet is their ability to deliver quality content to their audience while maintaining strong company culture. You can’t expect to grow a small business without getting everyone to rally around consistent ideals.
“Uniting everyone around why we do what we do is the most important thing. I think that people want to make a difference, so all of us feeling like we’re putting out information that’s making a difference and that our company conducts itself in a way that is demonstrative of our core values is really important. That sets a lot of cultural tone,” Brue says.