The independent network REELZ delivered double digit viewer increases year to year in household viewing and across all key demos. REELZ reached 34MM in Total Day this summer through Labor Day, up 5% to add more than 1.5MM viewers to its audience from the same period last year.
REELZ is #1 Fastest Growing Network Among W18-49
REELZ is #2 Fastest Growing Network Among W25-54
REELZ is #5 Fastest Growing Network Among A18-49
REELZ is #8 Fastest Growing Network Among A25-54
The independent network REELZ delivered double digit viewer increases year to year in household viewing and across all key demos. REELZ reached 34MM in Total Day this summer through Labor Day, up 5% to add more than 1.5MM viewers to its audience from the same period last year. In Prime, total reach was 25.6MM, also up +5% vs. a year ago.1 In addition, all key demos, especially women, saw double digit increases year over year in Prime including +55% among W18-49, +44% among W25-54, +32% among A18-49 and +24% among A25-54.2
“As an independent network we are not afraid to take risks at REELZ, as demonstrated by our acquisition of The Kennedys and most recently the Miss USA pageant,” stated Stan E. Hubbard, CEO of REELZ. “With Miss USA we were able to introduce more viewers to our new original series and specials, which jump-started our summer in a big and important way.”
Continuing REELZ’s commitment to an ever expanding slate of high profile original programming, in November the two hour documentary special exploring the ultimate celebrity, Jackie: Behind Closed Doors, will debut. Hosted by Natalie Morales of NBC News’ TODAY and produced by NBC News’ Peacock Productions, the special will explore the life and legacy of Jacqueline Bouvier Kennedy Onassis.
On November 28, REELZ will premiere its new original series, Master P’s Family Empire, starring music mogul Percy Miller and five of his children: Romeo, Cymphonique, Veno, Hercy and Mercy. For the first time, Master P has opened the doors to his family home offering viewers an exclusive behind-the-scenes look into how he skillfully juggles his roles as businessman and father, along with managing the singing, modeling, acting and sports careers of his kids.
The network is also deep into pre-production for the upcoming miniseries The Kennedys-After Camelot based on J. Randy Taraborrelli’s best-selling book, After Camelot: A Personal History of the Kennedy Family 1968 to the Present. Katie Holmes, who starred as Jackie Kennedy in The Kennedys, will reprise her role as Jackie as she evolves from the young first lady to becoming Jackie O. In addition, Holmes will also direct an episode.
1 Source: Nielsen Media Research, P2+, 6min qualifier, Summer ‘15 (6/29/15-9/7/15) vs. Summer ‘14 (6/30/14-9/1/14)
2 Source: Nielsen Media Research. L+SD Data. Reelz Dayparts, Summer ‘15 (6/29/15-9/7/15) vs. Summer ‘14 (6/30/14-9/1/14) General entertainment networks only. Sports, news, kids and Hispanic networks excluded.